Athena Club
Art Direction
Directed social-first campaigns and partnered with photographers to develop dynamic, on-brand visual content
Social Media Strategy
grew tiktok + instagram account to over
40,000 followers in 12 months
Community Building
collaborated with brand-aligned creators to produce engaging content to be used on social
Target Launch
Led the social launch campaign for our Target debut, collaborating closely with the paid social team to develop high-performing creative assets. The campaign generated over 1M impressions across platforms.