Alcove
Social Media Strategy
Build out alcove’s foundational social media strategy ahead of its 7th ave location launch
Community Management
create a program of brand-aligned local ambassadors to promote alcove’s park slope location launch
Social Strategy
worked alongside designer rachel kettler to bring alcove’s social media presence to life through engaging, trend-adjacent franchises for instagram.
Creative Direction
Led creative direction for a post-completion shoot of ALCOVE to capture the space in use. Oversaw concept, styling, and visual storytelling to ensure brand alignment across social media and web.
