ALCOVE
Brand & Creative Direction
Shaped ALCOVE’s visual identity, messaging, campaigns, and creative across social, email, web, and physical touchpoints.
Social & Community Marketing
Managed social strategy, content, copywriting, community engagement, partnerships, and ongoing brand storytelling.
Launch & Partnership Marketing
Led marketing for new hubs and hotel partnerships, including launch strategy, campaigns, activations, signage, collateral, and local awareness.
Launch & Partnership Marketing
I lead the marketing and creative execution for new ALCOVE locations and partnerships, working with major hotel partners like Fairmont, Hilton, Claremont, and M Social. I develop launch strategies, location-specific campaigns and collateral, signage and wayfinding, activations, and partner communications to build awareness and drive bookings at each location.
Brand & Creative Direction
Shaped how ALCOVE looked, sounded, and showed up across every touchpoint—from developing campaign concepts and creative direction to refining brand messaging and designing marketing materials across social, email, web, signage, print, and in-space experiences.
Social & Community Marketing
Managed ALCOVE’s ongoing brand presence and community relationships, leading social strategy and content planning, copywriting, content creation, community management, email marketing, and identifying partnerships and opportunities that kept the brand relevant, engaging, and connected.